Professional tennis star Andre Agassi used the catch phrase, "image is everything" when appearing in television spots for Canon. The same can be...
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Scott Wiener
Scott Wiener's Recent Articles
2009 March: Marketing Matters
Risk. From the French word "risqué," meaning "naughty." Do me a favor and take a look at your ring finger. Is it longer than your index finger? By...
2009 March: Oh Man!
Manicotti gets a bad wrap. Often misunderstood as being labor and time intensive, in reality it’s an easy-to-prepare, versatile dish that appeals to...
2009 March: Phone it In
Just because everyone has a phone doesn’t mean they know how to answer it, especially when it comes to business. Pizzeria operators know how...
2009 March: Simple Ideas
What’s Up, Doc? Bugs Bunny loves carrots, and you should, too. Why? Because they’re the perfect way to sweeten a pizza sauce. That’s right, carrots...
2009 March: Whats in a Name?
It’s not unusual for pizzeria owners to trademark their store’s names. But some owners are taking their quest for brand originality beyond the store...
2009 February: No Speed Limit
The pros on ABC’s hit series "Dancing with the Stars" have nothing on managers at wellrun restaurants. Timing a meal is akin to choreographing a...
2009 February: Pizza for Breakfast?
Expanding your hours into the earlier part of the day can bring in a whole new customer base: the breakfast crowd. Some pizzerias continue to...
2009 February: Say What?
Reality: One out of every 10 of your pizza patrons may have trouble hearing. And those who speak English as a second language want clear...