Build your pizza business through SEO best practices. Recently, a pizzeria operator reached out to us because his pizzeria wasn’t appearing in Google search results or on Google Maps, and the lack of online presence was hurting his business. While he was able to fix...
Kate Lavin
Kate Lavin's Latest Posts
Pizzeria owners share tips for working with suppliers and vendors
Supplier relationships can gain pizzerias more than discounts on products. For many pizzeria owners, building a solid partnership with suppliers is as important as getting low prices for key ingredients. While food costs are crucial in the restaurant business,...
5 Ways to Market Your Pizzeria’s Dine-In Experience
Marketing the Dine-In Experience at your Pizzeria No one needs to tell Gina Bolger and her colleagues at Home Run Inn how important dine-in traffic is to the company’s longevity. At the flagship Home Run Inn on Chicago’s South Side, guests have filled the eatery’s...
Build customer loyalty around your pizzeria’s beverage program
Wine and beer clubs can increase restaurant traffic and diner frequency. You’ve meticulously crafted a dynamite beverage menu tailored specifically for enthusiasts of beer, wine, whiskey, cocktails or other liquors. Leverage your beverage program with a club to...
Pizza Expo celebrates industry with education, entertainment, competition
Your Guide to International Pizza Expo 2025 From a keynote address by James Beard-nominated chef Sarah Minnick to a pizza-inspired acrobatics performance by staff of The NONA Slice House, International Pizza Expo 2025 has everything veteran and novice pizzeria owners...
Why giving away pizza builds community and sales for pizzerias
“Give it away” sounds like a curse word for a pizza shop owner trying to juggle payroll, food expenses and utilities. But what if that giveaway made you more money and more customers? I’m not talking about handing out free food to just anyone, I mean giving...
Lou Malnati’s Dishing Out Heart-shaped Deep-dish Pizzas in February
Celebrate with friends, family or loved ones all month long with Lou Malnati’s heart-shaped pizzas and support Feeding America® local food banks to spread the love in February. CHICAGO, Jan. 28, 2025 – It’s time to dish out some love, and Lou Malnati’s – known for its...
Jet’s Pizza Continues Valentine’s Day Tradition: Heart-Shaped Pizza
Say “I Love You” With a Heart-Shaped Pizza From Jet’s Pizza STERLING HEIGHTS, Michigan, Feb. 4, 2025 – Love is in the air, and so is the irresistible taste of freshly baked, heart-shaped pizzas from Jet’s. Jet’s Pizza is once again celebrating Valentine’s Day with the...
Pizzerias and pizza chefs nominated for 2025 James Beard Awards
2025 James Beard Awards semifinalists include Pizza Expo keynote speaker Sarah Minnick and World Champion Pizza Maker Michael Vakneen UPDATE: Two pizzaiolos graduated from semifinalist to nominee in the 2025 James Beard Award list published April 2. Dan Richer, owner...
Simple steps to improve your pizzeria website
If you have a restaurant (or any business), you need a website. Simple, right? Well, a lot of restaurants have no web presence whatsoever, and even more have badly designed websites that haven’t been updated in years. If you think your business’s web design won’t...
Slice Out Hunger Responds as Los Angeles Pizzerias Grapple With Wildfires
The U.S. pizza industry is working to support Southern California residents displaced by the wildfires near Los Angeles. Slice Out Hunger, a volunteer-based organization powered by independent pizzerias, is asking for direct donations and encouraging its 700 partner...
Hobart to Host Custom-Designed Mixer Giveaway at International Pizza Expo 2025
TROY, Ohio, Jan. 9, 2025 / HOBART CORP. / Hobart, the premium commercial food equipment manufacturer known for designing and building some of the most reliable, must-have equipment, announced it will host its annual giveaway of a custom-designed Legacy+® HL662 pizza...











