Bus Tours Hop on the Pizza Bus for Outer Borough Pizza Adventure September 9 - Manhattan + Brooklyn Crossing bridges, seeing amazing views, eating rediculously good pizza and talking pizza history are just some of the items on this tour's agenda. Purchase Tickets...
My Point of Sale system is the prettiest cash register ever! But does this beauty have brains? American Scientist Donald Norman says, “Beauty and brains, pleasure and usability they should go hand in hand.” If that is the case then this POS is worth every penny I paid...
A good ad is priceless, but can a price-less ad be good? Most of us would be hesitant to run an ad campaign without a price point, and rightly so. Research firm Phoenix Marketing International finds that the inclusion of specific pricing is a key factor of high...
If you are on a tight budget, you are more than likely an independent owner/operator — and you probably work 80-plus hours per week. You are literally the business, and at this point you are a commodity. How do you get away from that? Market yourself. Get out of...
The venerable Benjamin Franklin is one of the most-quoted men in American history. His wisdom, it seems, still endures to this day. One of my favorite quotes by the statesman is this: “He that won’t be counseled can’t be helped.” In my case specifically, I needed a...
Recently I did a brief survey of some of my pizza pals across the nation. My suspicions proved true — business on Monday is generally half of Friday’s sales. So, can I take a ‘dog’ day and make it a star? Sometimes it is just plain hard or impossible to change...
When you use too many avenues of marketing Do you ever feel like you are suffering from marketing overload? Ever wonder if you’re on the brink of hitting your social media tipping point? I’ve been there. Sometimes you have to ask yourself, “how many marketing...
Running a janitorial service in the 1980s, I depended on good old word of mouth (WOM) to generate business for me. Pair that with a business card, and I had a good thing going. In the 1990s when I stepped into a failing pizzeria, I quickly found out that putting up an...
Video can be a powerful marketing tool. Just ask Reese’s, whose iconic candy Reese’s Pieces exploded in popularity after being featured in the 1982 blockbuster film, "ET." After sales of Reese’s Pieces skyrocketed, more and more companies began requesting that their...
It's all about ROI and how to maximize it There are a variety of gauges a business can use to measure the success of its marketing. But to really measure you must first know your goal. Was it money in the bank, build a database, find a new customer or create...
Employees, like all humans, thrive on commendation and compensation for all that they do. What if our staff deserves a little more monetary recognition than we can dish out? Consider this thought from American Industrialist, Owen D. Young: “The world does not owe men...
How can I make money without doing anything? Author Michael Phillips says that “Money will come when you are doing the right thing.” The right thing could mean following the Golden Rule. As restaurateurs we can give our guests what they want and make a...
