'There’s no better feeling in the world than a warm pizza box on your lap.’ — Comedian Kevin James I concur with Mr. James. So, how do I make sure my pizza is the one on his lap? Restaurant Consultant Carolyn Stewart tells us that: “Getting a...
Scott Anthony
Scott Anthony owns Punxsy Pizza in Punxsutawney, Pennsylvania. He is a marketing consultant and International Pizza Expo speaker.
Scott Anthony's Latest Posts
2011 October: Marketing Matters
With regards to employees I have been known to grumble, “I already raised my kids.” True, there exists a sense of entitlement in today’s generation. There also exists potential. If I have to ‘raise’ some of my employees, why not raise...
2011 September: SLICE OF HOPE: PROMOTIONAL IDEAS
On October 7, you will be a businessman and a philanthropist, and your sincerity for the cause is essential. Consumers love it when their local businesses get involved and give freely. And, remember, the cause here is twofold — to battle breast cancer and to...
2011 August: Marketing Matters
Comedian Buddy Hackett is noted as saying: “As a child, my family’s menu consisted of two choices: take it or leave it.” Menus are not quite as simple anymore. Today’s pizzeria menu should tell consumers a unique story about the restaurant and...
2011 July: Marketing Matters
With today’s numerous choices, can a radio ad really help a pizzeria? Will it produce direct, measurable results, or is it simply useful for brand recognition? According to radio executive David Pavlic of Renda Broadcasting, radio can accomplish both, but there...
2011 June: Marketing Matters
My sentiments of the annual International Pizza Expo can be summed up by JFK: “Leadership and learning are indispensable to each other.” Expo is all about taking the lead in our industry by learning through seeing, hearing and doing. This past March, these...
2011 May: Marketing Matters
“An ounce of loyalty is worth a pound of cleverness.” –– Elbert Hubbard Wouldn’t it be great if we didn’t have to keep coming up with witty marketing angles? How can we attain customer loyalty? It is defined as faithfulness or a...
2011 April: Marketing Matters
Rusty’s Pizza Pizza Lover’s Club Sunday, February 13, 2011 Hey Scott, Your offers are, as always, to the right of this message. Just click the button labeled “CLICK HERE for your COUPONS”, and you can print them out and enjoy! Now at...
Marketing Matters: Branding, not just a pretty word
What does the word “brand” mean to you? Unless you are the marketing director of a large organization, it may carry little importance, as people will likely not make the mental connection when they hear your name. Your marketing dollars are in short supply and the...
