Innovative loyalty programs that keep customers coming back Marketing is not a one size fits all process. Demographics such as number of homes, income and employment opportunities play a part in successful marketing. A recent survey aimed at small town pizzerias...
Learning to cope with the tremendous stress of these times “Scott…two weeks' notice. This job currently is leaving me mentally exhausted after every shift and causing enough stress for me where I am jeopardizing personal relationships.” The devastation and...
E-mail marketing is tried and true — don’t neglect it In today’s tech-savvy world marketing has become a balancing act between the many options presented to us. Unfortunately many are swept up by the shiny new object and overlook the tried and true. They literally...
Achieving longevity takes a willingness to continue learning and embrace change A wise king once said that eternity was in the heart of man. The truth is that mankind looks toward his future without setting an end date for his life. Starting a business is much the...
Are you successfully promoting your victories? “To the victor go the spoils.” The spoils of victory are the bonuses and treasure you get for winning. In the olden days of war, the winning army pretty much got to loot the countryside and take whatever they wanted. In a...
If you still are resisting online ordering, you’re making a big mistake “My phone’s ringing and my wait staff does just fine taking orders, so why add online ordering?” It’s a question I’ve heard numerous times. The Big Three pizza chains process nearly 15 percent of...
Don’t overlook importance of window marketing In the hospitality industry we often say, “People eat with their eyes.” Many pizzeria operators have learned to apply that to our menus, restaurant décor, open kitchens and more while enjoying the return on their...
Cultivate top-notch leaders within your own staff Why is it so important to be a leader and not just the boss? A boss uses people. A leader develops people. Isn’t that what we really want in our businesses –– to develop people to reach their full potential, to be...
Use POS data to reinvigorate relationships with disengaged patrons You have heard it said that if you ‘want a friend, be a friend.’ We all need relationships for our lives to be complete. The same is true with our businesses. It depends on the relationship...
Years ago I realized that my employees were one of my most valuable assets, both in my operations and marketing. Although I can be a savvy businessman, I couldn’t execute my strategies without good people behind me. Once I had acquired such a crew I needed to reward...
The Greek poet Euripides said: “One loyal friend is worth 10,000 relatives.” Think about the truthfulness of that statement. Friendship is a relationship we are not born into but still choose to cherish. In the hospitality industry, we form relationships with our...
Is an independent or franchise operation right for you? You’re an entrepreneur, one who starts a business and is willing to take considerable initiative and risk in order to make money. Entering into the restaurant business is certainly a gamble –– 80 percent...
