"Jack of all trades, master of none" is a figure of speech used in reference to a generalist — a person that is competent, but not outstanding. Is that you? Is that your pizzeria? Recently I came across a menu/fl yer and found multiple USPs (Unique Selling Points):...
Sixteen years of owning a pizzeria is quite an education. I’ve been self-employed since college, yet marketing a pizzeria requires a set of tools that are not transferrable business skills. Pizza marketing is like no other — the coupon-driven business can be a rude...
On the pizzatoday.com bulletin boards, April Murray, co-owner of Just Pizza in Gibsonville, North Carolina, recently asked this question: "How many of you actually utilize coupons or not? I am hearing requests from customers for coupons, but we offer pretty good...
You are a victim; your business has been violated. After a barrage of emotions, your determination is to not let your shop get broken into and ransacked again. Let’s take a look at some of the steps you should be taking to protect your pizzeria. Police officers...
Are you a team player or do you just talk a good game? Pizzerias have found that being involved with local sports is a way to score with the community. Today’s world takes effort to keep young people on the right track, and participation in extracurricular activities...
Climbing commodities, fewer diners, eroding economy: does it spell “d-o-o-m” for your pizzeria? Not if you take control o your crucial costs — those that we can control on a daily basis. The total of these controllable costs are termed “Prime...
Your grand opening is the BIG BANG of your business. Your opening marketing must be explosive enough, setting in motion the creation of your business. This is a golden marketing opportunity. Do the work. Business is not a ‘Field of Dreams.’ You must draw people in and...
A photo of a recently deceased friend was posted on a social network. As people commented several words kept reoccurring; beautiful, confident, intelligent. That photo was powerful; it evoked memories and emotions. Though we view things in varying ways, all of us...
My manager’s paycheck and my driver’s tips last week both were more than I took home as the pizzeria’s owner. I logged as many hours as both of them, but I don’t have a steady income (sometimes I don’t even make minimum wage). Sound...
Free publicity? Nothing is free these days — or is it? I don’t want my pizzeria just randomly mentioned by whomever, whenever or wherever. Ultimately, I’d like to control the image I have created and to generate more awareness of myself and what my...
‘Tis the season to be frugal? Consumers are finding their disposable cash at an all-time low. The reality of a recession has hit home. Consumers now have to be more discreet than ever or change their ways — and change does not come easy. Dining out is...
There he sat, as expressionless as an iguana as I explained how an ad I would create for him would sink like a dropped anchor, even with a great headline, plenty of benefits and a no-questions-asked, money-back guarantee. He would be pouring money away with the tap...
