Scott Wiener

Scott Wiener is Pizza Today's Man on the Street. He owns and operates Scott’s Pizza Tours in New York City.

Scott Wiener's Latest Posts

Make Me a Sandwich

Make Me a Sandwich

Your customers want them — are you doing them the justice they deserve? The “Ihob” ad campaign where “Ihop” let the public know they were rebranding to International House of Burgers was a success for the company. I’ve heard people say, “Oh, how stupid is that ad?”...

Path to a Menu Item

Path to a Menu Item

How to grow your lineup We get ideas for new menu items all the time. When I first started my restaurant I was in love with the idea of having specials each night based on in-season produce. The fact is that every time I tried to do something on the fly, however, the...

2019 Menu Guide

2019 Menu Guide

Explore new and trending pizza, app and entrée recipes specifically engineered for pizzeria kitchens   Peach & Pecan Pizza   Spicy Goat Cheese and Sun-dried Tomato Bruschetta   Monster Mash Pizza   Southwest Heat   Pizza Giardiniera  ...

Man on the Street: Breaking Away from the Family Business

Man on the Street: Breaking Away from the Family Business

It’s not always easy, but sometimes necessary We all love supporting old businesses. When people tell me about a great pizzeria in their town, they always add: “it’s been there forever!” But as much as longevity is a badge of honor, it can be stifling for younger...

Mike’s Monthly Tip: What’s in a Name?

Mike’s Monthly Tip: What’s in a Name?

What you call something on your menu can make or break its sales It is impossible to sell dessert. It will be the most fruitless effort you ever attempt. There is no call to action, no pull, nothing for the mind to grab onto. On the contrary, it’s very possible to...

Hand in Glove

Hand in Glove

The use of gloves in restaurants is common, but is it done right? The impetus behind this story is a tale as old as time: while waiting to place an order for a donut and a coffee at a large breakfast chain, I waited for the only counter employee to finish his...

The Buck Stops Here

The Buck Stops Here

How to spot and stop employee theft What if your employees, or at least one of your employees, are ripping you and your business off? It might be as little as a wayward breadstick or an extra-long break, or it could be as blatant as stealing money from sales or actual...

Man on the Street: What Do Your Customers Really Want?

Man on the Street: What Do Your Customers Really Want?

In the lead up to the 2018 Pizza Pasta Northeast show in Atlantic City, I was asked to lead a seminar called “I Am Your Customer and This is What I Want.” It sounded like a simple enough request since I spend quality time with pizzeria customers every single day, but...

Trending Recipe: How to Buffalo and Buffalo Pizza

Trending Recipe: How to Buffalo and Buffalo Pizza

[jwplayer player="3" mediaid="51337"] Watch as Pizza Today Managing Editor and Food Stylist Mandy Detwiler demonstrates how to make Trending Recipe: The Buffalo and Buffalo Pizza. The pie features ground bison, buffalo mozzarella, red onion and cherry piquante peppers.

Strategy & Planning Series
Strategy & Planning Series
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