Your customers want them — are you doing them the justice they deserve? The “Ihob” ad campaign where “Ihop” let the public know they were rebranding to International House of Burgers was a success for the company. I’ve heard people say, “Oh, how stupid is that ad?”...
Scott Wiener
Scott Wiener's Latest Posts
On the Road: Scottie’s Pizza Parlor, Portland, OR
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Path to a Menu Item
How to grow your lineup We get ideas for new menu items all the time. When I first started my restaurant I was in love with the idea of having specials each night based on in-season produce. The fact is that every time I tried to do something on the fly, however, the...
Pizza Today on the Road: Caliente Pizza & Draft House, Pittsburgh, PA
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2019 Menu Guide
Explore new and trending pizza, app and entrée recipes specifically engineered for pizzeria kitchens Peach & Pecan Pizza Spicy Goat Cheese and Sun-dried Tomato Bruschetta Monster Mash Pizza Southwest Heat Pizza Giardiniera ...
Man on the Street: Breaking Away from the Family Business
It’s not always easy, but sometimes necessary We all love supporting old businesses. When people tell me about a great pizzeria in their town, they always add: “it’s been there forever!” But as much as longevity is a badge of honor, it can be stifling for younger...
Pizza Today on the Road: Pizza Taglio, Pittsburgh, PA
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Mike’s Monthly Tip: What’s in a Name?
What you call something on your menu can make or break its sales It is impossible to sell dessert. It will be the most fruitless effort you ever attempt. There is no call to action, no pull, nothing for the mind to grab onto. On the contrary, it’s very possible to...
Hand in Glove
The use of gloves in restaurants is common, but is it done right? The impetus behind this story is a tale as old as time: while waiting to place an order for a donut and a coffee at a large breakfast chain, I waited for the only counter employee to finish his...
The Buck Stops Here
How to spot and stop employee theft What if your employees, or at least one of your employees, are ripping you and your business off? It might be as little as a wayward breadstick or an extra-long break, or it could be as blatant as stealing money from sales or actual...
Man on the Street: What Do Your Customers Really Want?
In the lead up to the 2018 Pizza Pasta Northeast show in Atlantic City, I was asked to lead a seminar called “I Am Your Customer and This is What I Want.” It sounded like a simple enough request since I spend quality time with pizzeria customers every single day, but...
Trending Recipe: How to Buffalo and Buffalo Pizza
[jwplayer player="3" mediaid="51337"] Watch as Pizza Today Managing Editor and Food Stylist Mandy Detwiler demonstrates how to make Trending Recipe: The Buffalo and Buffalo Pizza. The pie features ground bison, buffalo mozzarella, red onion and cherry piquante peppers.













