Nearly 80 percent of U.S. pizzerias offer delivery. What does delivery mean to you as an operator? a) An additional avenue of revenue? b) A selling proposition? c) A daily challenge of overseeing drivers and deliveries? d) All of the above You probably answered “d.”...
‘People don’t buy for logical reasons. They buy for emotional reasons.’ — Zig Ziglar We speak a lot about emotional triggers in the psychology of marketing. What is more emotional than feeling appreciated? Bring your wife flowers on her birthday or bring her...
Accounting is defined as “The art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of financial character, and interpreting the results thereof.” Accountants record and...
Why is it that some operators never seem to leave the kitchen, are afraid to take a vacation and consider overtime a way of life? Why is it that some operators seem to have that "Midas touch"? Why have some bought a business while others have bought a job? Let’s take...
‘Tis the season to be frugal? Consumers are finding their disposable cash at an all time low. The reality of a recession has hit home. Consumers now have to be more discreet than ever or change their ways — and change does not come easy. Dining out is still a large...
Editor’s Note: Scott Anthony is guest-writing this month’s "Marketing Matters" column. Free publicity? Nothing is free these days — or is it? I know one thing for certain. When it comes to press, I don’t want my pizzeria just randomly mentioned by whomever, whenever...
Climbing commodities, fewer diners, eroding economy: does it spell "d-o-o-m" for your pizzeria? Not if you take control of your crucial costs — those that we can control on a daily basis. The total of these controllable costs are termed "prime cost." Simply put, prime...
"When you do the common things in life in an uncommon way, you will command the attention of the world." — George Washington Carver What did I do in an uncommon way to gain not just the attention of many, but the loyalty of my customers? Pizza & Prevention. At its...
What is the next level for you? Boosting sales, opening another location, franchising? Each has his own mission; each must take critical steps to bring his operation to that new level. My personal mission is to make my pizzeria the best it can be — the talk of the...
A community is a group of interacting humans sharing an environment. In communities, a number of conditions may be present and common, thus affecting the identity and cohesiveness of the community. Where does your business factor into your community? Here’s what a few...
“A man who stops advertising to save money is like a man who stops the clock to save time.” This quote is generally attributed to Henry Ford, defending his marketing budget during the Depression. Operators in the midst of the present recession appreciate those words....
When I walk into a restaurant, I look for it. When I check out the competition I grab it. What is it, you ask? It’s your menu! Unfortunately, many times I am left disappointed and uninformed. This small but essential element of a restaurant has become a glorified...
